What Does Google Think About Article Marketing

Google representatives have explained time and time again that if you want a website or web page to rank well in Google then you ought to be producing something of such great value that people will want to link to your pages in an editorially biased manner.  They constantly reiterate that it is important that you get links from places where trustworthy people are deciding to link to you.

As a natural result of this policy, they are not big fans of people using article marketing for the purpose of generating backlinks for a website.  But, when you dig deeper and really research what has been said about it, they really aren’t completely against marketing your website with articles.  They are more against using certain methods of doing it.

Matt Cutts from Google

Image via Wikipedia

For example, Matt Cutts talks in a video about how he recommends that people don’t do article marketing.  But, the type of article marketing he is talking about is when people use a distribution service to republish the same article to multiple websites or when they use some other means to attempt to get an article republished numerous times.  Now, anyone with any common sense knows that a technique like that would be seen as being spammy.  So, who would really argue against his point?

Since Google implemented its Panda update, we know that they are now making much stronger efforts to improve the quality of the pages returned in search results.  I am quite sure that the people at Google are completely against using article spinners in any way shape or form.  That would be considered a black hat technique because you are using a software program to generate random content that is not intent on improving a user’s experience in any way.  So that is one way that the more important Google employees working in Web Spam and Search Quality are looking at things.

However, in an interview with Eric Enge, Matt Cutts talks about how he thinks it is perfectly okay for a person to compose an article and get it published at some place with some credibility.  He admits that it is a common sense and intelligent technique for someone to use to become better known in their field.  He also states that the links have some merit because someone is making an editorial decision as to whether or not they will publish your material. Hmmmm.

In case you didn’t already know this, Google considers links from places like Time Magazine, Fortune, NY Times, CNN, Fox and other news sources to be among the most authoritative links you could possibly get.  So, admittedly, some sources of articles are considered incredibly authoritative and trustworthy.  What we don’t know is exactly how Google measures and scales down that trust and authority from one site like NY Times all the way down to Joe’s little news site or even a public article directory.

It is safe to assume though, that if you are publishing articles at places where there is a reasonable editorial review process, then your articles are probably going to carry some level of trust and authority for passing on to your website.   If someone is actually holding you to high standards then the articles should count for something.


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